Marketing Executive (IT)

About the Role

We are seeking a Marketing Executive to drive our digital presence and brand awareness across global markets. You will create content, manage social media channels, execute SEO strategies, and run digital campaigns that position Unicodez as a leading AI-powered software development company.

Responsibilities

• Plan and execute digital marketing campaigns across social media, email, and search
• Create engaging content: blog posts, case studies, social media posts, and newsletters
• Manage SEO/SEM strategies to drive organic traffic and improve search rankings
• Handle social media accounts (LinkedIn, Twitter) with consistent brand messaging
• Track and analyze marketing metrics using Google Analytics and marketing tools
• Collaborate with design and development teams on marketing assets and landing pages
• Research industry trends and competitor activities for strategic insights
• Support event marketing, webinars, and partner co-marketing activities

Requirements

• 1-3 years of experience in digital marketing, preferably in IT/tech industry
• Strong content writing skills with an understanding of SEO best practices
• Experience with marketing tools (Google Analytics, HubSpot, Mailchimp, or similar)
• Social media management experience, especially LinkedIn for B2B
• Basic understanding of IT services and software development concepts
• Creative mindset with strong attention to detail

Nice to Have

• Experience with paid advertising (Google Ads, LinkedIn Ads)
• Knowledge of marketing automation tools
• Graphic design skills (Canva, Figma)
• Experience marketing to US/international audiences